Alice Be Curious (ABC) is a super cute women’s fashion and lifestyle boutique nestled in the lane way of the Metropolitan CBD apartment blocks. The boutique’s owner Deejay Jukic has a wicked fashion sense and her eye for style has helped her grow her store into the loved boutique it is today. ABC stocks brands such as Jeffrey Campbell, WISH, Cameo The Label, Finders Keepers, Honey & Beau, Keepsake, Cooper St, House of Harlow and many more.

Recently store owner Deejay teamed up with fashion photographer Tina Nikolovski and Make-up Artist Jolina O’hair in the search of the first ‘face’ of Alice Be Curious Boutique. The competition attracted over 150 entries and after much consideration 10 finalists were chosen.

On Sunday night the finals were held at Academy Nightclub. The event drew a great crowd and started off with a fashion show to introduce the models competing for the prize. The lucky models were mentored by the fabulous Jordan Martin prior to the event. Jordan is an international model, magazine editor, actress and fitness instructor who shared her immense knowledge and advice with the girls on their quest to following their dreams of becoming professional models.

The second fashion parade was styled by Deejay herself and I thought the outfits were put together fantastically showing off each models best features and giving the audience a taste of Alice Be Curious Boutique’s high fashion vibe.

The models were judged throughout the night by Deejay, Tina, Jordan & Jolina and after the last fashion parade they hurried off to tally up the scores before announcing the winner. ‘The girls were all so gorgeous, the top ten were amazing, it was so so hard to choose’ said Deejay.

The 10 finalists took the stage and the winner, Jemma Griffiths was announced!!! There was a close 0.4 points between Jemma and the runner-up so ABC is also offering the runner-up a professional photo shoot of her own!

Jemma won the first FACE of Alice Be Curious and her huge smile showed just how excited she was to start the new venture! Her prizes include a professional portfolio shoot with Tina, makeup by Jolina, and styling by Alice Be Curious valued at over $2,000. These images will be used on the Alice Be Curious website and social media. A one year platinum membership to Club Lime valued at over $1,080. A hair cut, colour and product package of Off London valued at $500. A $500 store credit and $200 jewellery pack from Alice Be Curious!!! WOW!

The event was presented by Alice Be Curious, Jolina O’Hair Makeup Artist and Tina Nikolovski Fashion Photographer and supported by Club Lime, Fambiz, Academy, Off London, Heat, Zanebono and Red Photography.

Have you checked out Alice Be Curious yet? If not, you should and they are also online http://www.alicebecurious.com/

“We believe that life is that it is too short to be conservative. The saying “replace fear of the unknown with curiosity” should apply to an individual’s style. You should have the opportunity to express our own unique style, have the courage to be bold and take risk with fashion. That’s why we are here. We want you wearing our clothes with a smile knowing you’ve been able to express the real you” – Alice Be Curious

Follow the work of this insanely talented trio on Instagram!!

@jolz_mua

@tinanikolovski

@alicebecurious

And me,

Twitter: @CarlyJDevine
Instagram: @mscarlydevine
Blog: http://stylebydevine.tumblr.com/

XO